Chapter 71 - The Food Industry Media
Chapter 71: The Food Industry Media
Xu Le gave Lu Yuxi a thumbs up because of her capability and meticulousness. “Amazing.”
Lu Yuxi smiled and lowered her head to continue coding the program. She planned to make a QR code and paste it on every table. This way, it would be more convenient to order and less likely for mistakes to occur.
After busying herself for a while, she looked at Xu Le with one hand supporting her face and muttered, “You’re the awesome one. You have a house and a shop at such a young age, and you’re so capable. At your age, I’m still playing house and playing with my friends.”
As she spoke, she couldn’t help but shake her head and sigh, “Each generation is really getting more and more capable…”
“Ding dong.”
Someone pushed open the door and entered. Xu Le did not even turn his head as he said, “I’m sorry, we are already closed for business. Please come back tomorrow.”
“It’s me.”
Zhang Heng was dressed in a tailored suit that made him look like an entrepreneur. He went up and said happily, “Congratulations, little Master Chef. At the Beijing Food Expo, you managed to achieve the second position in the industry. Now, everyone in the industry is talking about your background and talent.”
“Yeah.”
Xu Le smiled politely and thought to himself, ‘Isn’t that all because I spent effort and hard work in the system and practised all of it bit by bit?’
“By the way, Uncle Zhang, how’s the research and development of the imitation crab?”
“The few of them have been practising to attain the texture for half a month. I specially came here today to talk about this.”
Zhang Heng took out a vacuum-packed bag and handed it to Xu Le.
“This is based on your suggestion – vaccuum-packing it to preserve the freshness of the food. After experimenting with that, and using ice pack to transport, the taste will be very fresh even after three to five days, and there won’t be any problems with the texture.”
“Great!”
Xu Le opened the bag and saw that the vacuum pack inside still contained condensation water. It must have taken out of the freezer not long ago. He poured the contents onto a plate and then put it in the microwave to heat it up.
Zhang Heng crossed his arms and said, “The taste they made is almost the same as yours. It’s very similar to crabs, and the most important thing is that it has a low cost. If it is sold online, the price doesn’t need to be set very high. It just needs to be distributed in batches of a few hundred per day.”
The microwave rang twice, and when the glass door was opened, the aroma filled the air. It was extremely fresh and tender.
Xu Le found two pairs of chopsticks, brought the plate over, and picked up a piece to taste.
It was the ideal taste. It was very close to the freshness and sweetness of the crab meat. Although it was still a little lacking compared to the taste he made, they must have put in a lot of effort to be able to practice it to this extent in half a month.
He nodded and said, “This will be definitely be popular if it was sold online.”
Lu Yuxi glanced at the food on the plate. She knew that they were discussing business and was too embarrassed to ask for it.
Xu Le pushed the plate over and gave her a new pair of chopsticks. “Do you want to try it?”
“Are these crabs? It takes a lot of effort to shave the meat so clean.”
“No.” Zhang Heng was very satisfied with her reaction. “It’s imitation crab made from fried eggs.”
Lu Yuxi exclaimed.
Zhang Heng said, “I have a presumptuous request. Since it’s already been put up for sale, why don’t you take this opportunity to do a live broadcast? It won’t take long, half an hour will do. I’ll give you a generous commission.”
Xu Le was interested. “Oh?”
“We’ll contact a popular live-streamer for you. You can cooperate with him in the livestream and appear for half an hour. That’ll help the Giant Crab raise its brand reputation. I will pay you this amount.”
Seeing him extend his hand, Lu Yuxi asked curiously, “Are you giving him 5,000 yuan?”
“No, 50,000 after tax.”
“Deal!” Lu Yuxi was excited and her eyes lit up. She turned to Xu Le and said, “It’s 50,000 yuan!”
Zhang Heng pointed out a few more things to take note of and said that someone would come to pick him up to go through the procedures. Then, he left.
Xu Le glanced at Lu Yuxi and was slightly unhappy with her sudden interruption. “I haven’t agreed yet, why did you agree on my behalf?”
“50,000 yuan for half an hour is the 10-days profit of the shop’s business. It’s a waste not to take advantage of it. Don’t worry, I can work as your manager in the future. I won’t let you suffer at all!”
Xu Le laughed and shook his head as he mumbled, “Alright.”
Lu Yuxi gestured with her hands and hinted, “Then the manager’s salary…”
Xu Le pretended to be deaf and said, “I have the intention of starting a TikTok account. The popularity on the Internet comes and goes quickly. If I don’t manage it well, I might lose popularity soon.”
He had relied on the live-streamer’s visit to his store and the competition footage to become a hot topic on TikTok. If he did not appear for a long time, before long, he would be forgotten by the rapidly changing online environment.
“Then what kind of content do you want to do?”
Xu Le was stunned and frowned at this question.
“Let me explain it this way. There are two types of gourmet videos that I often watch. The first type is the tutorial type. In other words, with subtitles, special effects and post-production editing, it will produce content similar to a variety show. It also needs to be combined with currently popular trends and funny jokes.”
Lu Yuxi supported her chin with her hand and continued, “There’s another type that’s more relatable. There won’t be any background music, and it’s an extremely fast clip. Oh right, there’s another type of immersive cooking. Which one do you choose?”
“Recording the cooking tutorials itself will teach the fans how to cook. The more direct and concise the presentation method, the better.”
Xu Le shared his thoughts and said, “I don’t have and I don’t intend to form a special team to shoot the tutorial. Let’s just try using the phone camera.”
“Alright!”
Lu Yuxi took out her phone and said, “You have to believe in my post-production skills.”
Xu Le went to get the apron. “Have you worked in the editing industry before?”
Lu Yuxi said confidently, “I am a professional photoshopper for my social media.”
“…”
Xu Le was looking for ingredients that could be used in the fridge and freezer. Since it was a tutorial for the masses, the recipe should be something easy to learn, and the dish should be something most people love to eat and visually appealing.
He found a piece of fresh beef that he had just bought that day. They had basically settled their three meals for the day in the restaurant. He bought other ingredients, but there was always no time to use them. He looked at the beef and had an idea. He said, “Do you want to eat supper? Go and steam two bowls of rice. I’ll make a dish for dinner.”
“Steamed rice is fine, but you can have supper alone. I am not eating, it’ll make me fat.”
Lu Yuxi took out her phone and adjusted the parameters of the video. She aimed it at the chopping board in his hand and said, “I’ll take a close-up shot of you cutting the meat first. Three, two, one, action.”
The red beef had a firm texture and was cut into thin slices by the sharp blade. Every slice was very uniform and the process was simply a blessing to people who liked things to be neat and orderly.
Xu Le explained, “First step, marinate the beef first..”