PERFECT SUPERSTAR

Chapter 313: Advertising new endorsement

Lu Chen is very cautious about brand endorsement.

Many stars, especially those who are suddenly blushing in recent years, often adopt the strategy of swearing and fishing in dealing with brand endorsements. They are desperately trying to brush up advertisements more desperately, and the nickname is “brushing double high (comes)”.

The emergence of the phenomenon of “brushing double high” stems from the fact that some entertainment brokers crush the contracted artists and squeeze out as much profit as possible during the contract period.

Some artists are willing to do this because the competition in the entertainment industry is too fierce. Most artists have great pressure to survive. They don’t want to make money when they are popular. If there is too much gas, what else can they fish?

So they desperately pick up various advertisements, even those high-risk endorsements.

However, based on the long-term development of artists, brand endorsements are often very cautious and well thought out.

Lu Chen listened to Chen Feier's opinion on the brand endorsement.

Chen Feier is one of the domestic advertising queens. She is a big domestic and international brand. She has at least tens of millions of endorsement fees a year and has rich experience in this area.

Chen Feier’s opinion on Lu Chen is first and foremost a cautious choice, such as financial products, pharmaceutical health products, medical and medical equipment, agricultural products such as seed pesticide farming, etc. It is best not to touch.

These advertising endorsements are relatively high risk. Once a product has a problem, it often affects the reputation of the spokesperson and even causes trouble in the lawsuit.

Because of the inadvertent endorsement of eating a lawsuit or planting a star with the head, not one or two!

Even Chen Feier had almost suffered from losses in this area, so she is now very cautious in advertising, and naturally does not want Lu Chen to repeat the mistakes of others.

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So far, Lu Chen has endorsed two brands, one is [Whale tv], the other is Senqi clothing, the cooperation between the two is very successful.

You are welcome to say that Lu Chen’s endorsement brings benefits to both families far more than the rewards he has received!

For this reason, [Whale tv] and Senqi clothing are expected to be renewed next year, when the new contract will inevitably rise.

With the great heat of "Blue Life and Death", the number of brands that came to Luchen to seek advertising cooperation suddenly increased. The most important one is undoubtedly Zhonghua Automobile.

Zhonghua Automobile is one of the oldest and most famous domestic automobile brands. Its predecessor can be traced back to 70 years ago. The “China” brand was established along with the new China.

In the early 1950s, the Chinese Jeep once drove the Yalu River along with the liberation truck, and made a great effort to fight against the US-Aid Korea War and became a household name in China.

However, since the reform and opening up in the 1980s, foreign brands have entered the domestic market, and the market share of China Auto has shrunk dramatically, almost to the brink of bankruptcy.

Under the support of the state, this national brand has finally survived the most difficult period, and it has been reborn through the introduction of technology and independent research and development.

After Lu Chen debuted, the first car bought in Beijing was the newly launched x7 of China. This hybrid electric city suv can be said to be cheap and good, and is currently Lu Xi.

It is precisely this Chinese x7 of Lu Chen that has allowed China Auto to choose him as the new brand spokesperson.

At least one of the most important reasons.

Of course, as a car company with an annual output value of tens of billions, Zhonghua Automobile is very cautious about the choice of brand spokespersons. They choose Lu Chen first because the latter has a growing influence in the youth group, and Lu Hao’s self-declaration Since then, the image has been very good.

Lu Chen won the title of "Singing China", which is also a small factor for China Auto to choose him. He then participated in the National Day party of Jingshi and created the main melody works of "I Love You China".

He once rescued people regardless of danger, and also raised funds for the rescue of fans. Now he is preparing to set up a leukemia charity fund. It is really no problem to evaluate the top ten outstanding young people at the provincial and municipal levels.

In contrast, how much Lu Chen’s solo album has, and how high the ratings of the starring TV series is, is not a key factor.

Demanding and demanding, the treatment is naturally good, and China Motors has given Lu Chen a two-year, 12 million contract.

Due to the many detailed terms involved, the contract can not be finalized in one day and two days. Zhonghua Motors hopes that Lu Chen can participate in the promotion of their newly launched r-class station wagon.

The specific requirement is to shoot advertisements, and also ask Lu Chen to create a song for this advertisement.

Because of the importance of this contract, Lu Chen, together with the studio, put the focus of his current work on the Chinese car. Lu Xi continued to negotiate with the other party for the most favorable conditions, while he himself focused on the new Chinese car. Product creation ideas.

The station wagon is a car-derived model derived from the trend of nature and keen travel. Compared with suv and mpv, it has lower price and lower cost, and has a more dexterous body for driving and parking. Therefore, it plays an important role in the life of the developed countries (especially in Europe).

However, in China, the station wagon is a niche model and has not been introduced before because it is not suitable for domestic market demand.

However, with the improvement of the material living standards of domestic consumers, family holidays with family members or friends, driving a wagon, and going out together have become a new fashion for urban car owners.

Especially for young people, it is very romantic and very tough to open a wagon to go far, and it is dreamlike by many young artists. It can often be seen in some fashion magazines. Similar car travel articles.

China Motors is targeting this emerging market and launched its first station wagon.

Lu Chen first spent two days digesting and researching the relevant information sent by the Chinese car, and then searching online to browse the advertisements of many foreign wagons.

In the meantime, he wrote a song and handed it to Wang Jing to arrange the accompaniment for the Nirvana band.

In the end, I spent a week, Lu Chen created and edited a mv, as an advertising demonstration film, he is equivalent to a part of the advertising company to do it!

After the completion, Lu Chen let Lu Xi Zhonghua Automobile show this mv advertisement to the other party! ——

The second is sent, request subscription support! ! (To be continued.)