Chapter 621: Go high
Chapter 621: Go high
At present, the ratings of domestic TV programs are independently completed by the new line-of-sight company under the State Administration of Radio, Film and Television, and belong to the state-owned third-party authority.
Ordinary media or viewers want to know the ratings of a TV series or variety show that was broadcast on the same day. Then the next day, they can see the official website of the new line of sight. The new line of sight has a very detailed list, 孰High and low is clear at a glance.
But TV stations are not like this. All state-owned TV stations in the country can use special channels to get new ratings or real-time ratings data.
Because the new line of sight company relies on the powerful resources of the radio and television department, the data collected by the digital TV terminal users and the regular webcast platform is summarized. Although there is an inevitable delay, the authority is unquestionable.
Zhedong Satellite TV certainly connects the channels of the new line of sight company. Tian Tian’s reason to stay in the TV station is to get this important data in the first time.
"China Good Voice" opened 1.07% first. After 12 minutes of broadcast, the ratings jumped to 1.78%, a sharp increase of 0.71%!
If more than 1% of the high start is still in the expectation of Tian Tian, such a fierce increase is to let her heart jump out of the chest, his face is flushed.
As a person in the industry, Tian Tian is very clear about what this represents.
This is a precursor to the show's red burst!
Today's TV viewers have no way compared with the previous ones. In the era when there was no Internet, the most important pastime of everyone is watching TV. Therefore, many excellent TV dramas or programs can often achieve a very high audience rating. Divided into dozens, the myth of viewing is constantly emerging.
Now with the advent of the technological age, the entertainment style has become diversified and multi-polarized. Young people are more enthusiastic about online entertainment. There are fewer and fewer people who are willing to sit in front of the TV to watch TV. The competition of hundreds of TV stations has already made the TV market a red sea.
Correspondingly, no matter whether it is a TV series or a variety show, it is impossible for viewers to create previous data. Many of the variety shows have an average rating of 0.5%, which is considered a brand show.
The remote control is in the hands of the audience, and the current audience is very impatient. If a new program doesn't attract them at the beginning, they just have to press the remote control in their hand, there is another Hundreds of choices.
The most important thing to start is like a new novel. If you don't catch people at the beginning, readers won't buy it.
So when the ratings of "Chinese Good Voices" hold a beautiful Yangxian line on the screen, how can Tian Tian not be excited or excited?
Of course, she knows that it is too happy to celebrate the victory now, at least until the show is over, so that she can really see the difference, so she is not forced to be on the spot.
However, the former colleagues in the studio did not have so much scruples and expressed their congratulations to Tian Tian.
"Tian Zong, congratulations!"
"Absolutely the result of a burst of red, I guess the average of the first period tonight can be broken."
"Break 2 is definitely no problem, it is possible to punch 3!"
"Tian Tianjie, you must ask for a visit!"
Everyone is really happy for Tian Tian. Although the latter has already left Zhedong Satellite TV, the relationship in Taiwan has always been very good. A few days ago, at the Shangri-La Hotel, a dinner was hosted by a group of colleagues.
In addition, "China's Good Voice" ratings are very good for Zhedong Satellite TV and everyone. The annual advertising performance of TV stations is related to everyone's year-end bonus!
Although "China's Good Voice" has just started, congratulations are indeed too early, but it is certainly correct to ask for a good mouth.
"That's right, Tian Tian is going to treat you!"
At this time, the door of the studio was pushed away, and a middle-aged man walked in stalkingly.
"High platform!"
Seeing the arrivals, everyone has got up, and even Tian Tian is no exception.
The middle-aged man is Gao Guangzhi, the director of the Zhejiang Satellite TV Station, and the famous young and powerful figure in the radio and television system. He transferred to the Zhejiang Dongwei TV station as the director for less than two years, and he made a big step on the TV station. The reforms have a high prestige in Taiwan.
It is under the leadership of Gao Guangzhi that Zhedong Satellite TV has attacked the homemade dramas and variety shows, gradually improving the influence of Zhedong Satellite TV in the industry, and the advertising revenue has been greatly improved.
.comn0/v//el//bin[.//]net'
The cooperation between Zhedong Satellite TV and Xingchang Media was also promoted by Gao Guangzhi.
Therefore, even if it is a princess-like Tian Tian, she is also very skillful in front of Gao Guangzhi, and she is indeed the latter's younger generation.
Gao Guangzhi smiled and raised his hand and said: "Everyone is sitting, continue to work, leave me alone."
Although this is the case, how many can sit still?
Tian Tian asked curiously: "Director, how come you?"
Gao Guangzhi smiled and said: "How can I not come? I came to see the ratings of this program."
Tian Tian is proud: "Don't let you down?"
Gao Guangzhi said: "You don't want to be too early, the start is good, the key is to see if you can hold on."
Tian Tianyu nodded, the appearance of an honest child.
And just as the two talked, the data on the screen was still slightly increased.
This is very rare. It is important to know that it is an advertising time. Generally, there will be a temporary decline in the advertising period, because there will always be an impatient TV viewer changing channels at this time.
Such a scene makes Gao Guangzhi somewhat surprised.
He initially cooperated with Xingchang Media to introduce the "Good Voices of China" by purchasing and broadcasting copyrights. Otherwise, the self-made live-action show program proposed by others was aimed at deepening the reform process of TV stations. On the one hand, he was optimistic. This cooperation.
In addition, there is relationship of Tian Tian home.
Gao Guangzhi did not think that the ratings of "Good Voices of China" were so good, and that the high opening and high walking was completely a black horse, which made him feel the misunderstanding in the previous cooperation negotiations.
To know that the contract between the two parties is based on the ratings, the higher the ratings, the more benefits Zhejiang East Satellite TV has to give up.
However, this thought disappeared only in the blink of an eye. The higher the ratings of "China Good Voice", the greater the advertising revenue of Zhedong Satellite TV, and the impact it exerts cannot be measured by direct benefits. .
This is a win-win cooperation!
Just after Gao Guangzhi changed his mind, the advertisement on the big screen ended, and the screen returned to the scene. ——
The first one is sent. (~^~)