Chapter 127 - Ya Zi’s Official Announcement
Chapter 127: Ya Zi’s Official Announcement
Ya Zi had always been a “wonder” existence in the industry.
With its strong background, Jun Corporation was behind Ya Zi. It was a wonder because of its legend in its everlasting sales. As the most famous female clothing brand in China, it had always maintained its position as the leader of the industry in the recent hundred years.
The most confusing thing was the selection criteria for its spokesperson.
In order to increase their fame, the spokesperson of other brands would choose popular celebrities as their spokesperson every year or two.
However, Yazi herself was the biggest signboard. From the moment it was established until now, less than five spokespersons had appeared in history.
It had been twenty years since the previous spokesperson.
It had been so long that people had gotten used to the fact that Ya Zi did not have a spokesperson.
But today, Ya Zi’s official Weibo account, which was always in the corner, suddenly appeared.
@ Ya Zi’s Official Weibo: “It has been a hundred years since Ya Zi’s first outfit was introduced to the public. This year, Ya Zi will welcome a new spokesperson and start Ya Zi’s next hundred years with her.”
Then, Weibo showed that Ya Zi’s official Weibo account had followed a new user—Xia Wanyuan.
[? If Weibo doesn’t have a bug, I have a bug. ]
[ If I’m not wrong, Ya Zi must have followed Xia Wanyuan. Are you kidding me? It’s been so many years, and so many people have wanted to ask for Ya Zi’s endorsement, but they haven’t been able to. What right does Xia Wanyuan have? ]
[ Ya Zi is really so low… ]
[ The person in front, you can say that Qian Xiu is low, but you’re talking about Ya Zi? If she was low-class, how could she not rely on any publicity to occupy the first place in the sales volume of female clothing in the country every year? And she’s the kind that can’t even be seen by the taillights of the second place winner. ]
[ I wanted to say if Xia Wanyuan had bribed Ya Zi, but thinking of Ya Zi’s big boss backer, I feel like I’m crazy. ]
[ I guess Xia Wanyuan is only endorsing a single-tier product of Ya Zi. For example, a quarter or a theme. Hasn’t there been a precedent before? ]
[ Even if it’s a single-tier product, it doesn’t match Xia Wanyuan at all, okay? How many first-rate female celebrities want to get Ya Zi’s single-tier endorsement? Which one of them gets it? Xia Wanyuan doesn’t even have the right to carry Ya Zi’s shoes. ]
Although Ya Zi kept a low profile, its popularity was still there. In addition, Xia Wanyuan had the constitution of an “internet celebrity”. This Weibo post instantly caused a heated discussion.
However, very quickly, while everyone was still debating whether the single product endorsed by Xia Wanyuan was quarterly or monthly, Ya Zi officially posted another Weibo post.
@ Ya Zi’s Official Weibo: “She is the wind of summer, light and nimble. She is the moon in the forest, bright and clear. It is the hundredth year of Ya Zi’s life. We are lucky to welcome the spokesperson of Ya Zi’s entire production line, Xia Wanyuan. I hope that in the future, we will travel together and forge glory together.”
The accompanying photos were publicity photos taken when Xia Wanyuan went to Ya Zi to sign the contract.
Although she had taken the photos while she was coincidentally there, she had put on makeup and changed into Ya Zi’s clothes.
Although Xia Wanyuan had never been involved in taking plane photos, her temperament was outstanding. With a casual shot, she took an extremely outstanding photo. At that time, Ya Zi’s photographer praised her as he took the photos.
The photo that Ya Zi had released was one of them.
Xia Wanyuan was wearing the new summer product that Ya Zi was about to launch.
The new product used orchids as the main marketing theme. The light purple chiffon shirt on Xia Wanyuan had broken through the soft characteristics of the chiffon shirt. It was designed to create a collar shirt, but it also maintained the soft design of the sleeves and collar.
It was a combination of hardness and gentleness, while Xia Wanyuan’s cold eyes and beautiful but not demonic temperament brought out all the highlight of this dress.
[ F*ck… Why does it look a little good… ]
[+1… Ahhh, no… I’m here to insult Xia Wanyuan! ]
[ Um, can I have a link to the clothes? ]
[ Didn’t you notice the spokesperson for the entire production line? ]
[? !!! Entire production line!!! F*ck!!! I’m shocked.]
[ This world is so magical. I want to say that Ya Zi is low, but her ability is obvious. I want to say that Xia Wanyuan is low, but she’s actually the spokesperson for Ya Zi’s online product. Which person in the domestic entertainment industry can have this honor… ]
[ Actually, based on Xia Wanyuan’s photo alone, she has really brought out the essence of Ya Zi. Doesn’t choosing a spokesperson mean that she has to show off her product’s characteristics? Who said that it has to be obvious to choose a big shot? ]
[ The person in front, I think you’re right… ]
People in the industry had originally estimated that this union between Ya Zi and Xia Wanyuan would cause large-scale criticism, and after Ya Zi chose Xia Wanyuan, she might even face a decline in reputation.
However, what happened was unexpected.
Over the years, the country’s economy had developed greatly and the entertainment industry had become more prosperous. A-list celebrities often had a large number of fans. The more fans they had, the more purchasing power they had.
Hence, all the major brands began to use big-name celebrities as their spokespersons in order to seek short-term profits. Furthermore, because the celebrities in the entertainment industry changed quickly, the spokesperson for the corporations’ brands changed once a year, not mentioning any long-term endorsement images.
In this cooperation between Ya Zi and Xia Wanyuan, Xia Wanyuan’s photo was truly outstanding and eye-catching. It was very compatible with the core image of Ya Zi’s brand.
This led to the question of whether one had to target big celebrities to be the spokesperson. The overwhelming criticism directed at Xia Wanyuan did not appear.
Even on the forums of Tieba, there was a storm of discussion. Everyone released the video of Xia Wanyuan playing the piano and singing when she was a broadcaster, and then analyzed Ya Zi’s position and reason for choosing Xia Wanyuan. This gained a lot of support.
At the Jun Corporation’s routine meeting, after everyone reported their daily work for the week, Jun Shiling praised Director Wang for being daring and innovative, giving him a bonus.
Director Wang was flattered. Jun Shiling rarely praised people. To be praised by Jun Shiling was even more delightful than a bonus.
“If there’s nothing else, let’s end the meeting.” As Jun Shiling spoke, he let out a rare yawn.
Everyone left calmly on the surface, but they were puzzled. Their CEO Jun had always been meticulous and always looked energetic whenever he appeared. He looked like a man of steel.
What was wrong with him today? I could actually see a hint of fatigue from CEO Jun.
But on second thought, that made sense. CEO Jun was busy every day. He must have worked overtime until late last night. Sigh, it was too tiring for him.